Educational video content is beneficial , informative, share-worthy content that helps position you, your brand & your company as an expert/thought leader in your field. It could be an animated infographic, a behind the scenes look at how your product is created, or a video about the current trends in your industry. You would possibly also consider turning your hottest blog posts & most often asked questions into educational video content. If it’s something your audience would enjoy knowing, it might make a decent candidate for a video.
Educational videos can be used at the top of the funnel to generate awareness & build trust. They’re not meant to sell a service or product . They’re most successful by placing strategically on your blog as a part of your content marketing efforts or as an engagement tool on social media.
If you have already got the topic matter discovered, great. Demo Duck will take care of the content & find out the most effective framework for teaching it. This often means interacting with experts on your team & dealing together to define a transparent message with a fascinating story.
A concept can be an animated talking narwhal educating viewers about global climate change or one among your engineers talking about how satellites work. If you don’t know exactly what you ought to teach your audience, but you recognize a general category, we’ll pitch you some of our ideas. Possibilities are endless.