Customer testimonial videos (customer story videos/case study videos) are the simplest way to let your customers do the talking for you. Putting your most happy, successful, or unique customers on screen will be a powerful way to attach real life narrative to your brand, service or product. A customer story video typically features one or more customers talking testimonial style about how your company has made a positive impact on their business or life.
The most precious part of a customer testimonial video is getting your clients to tell the problem they were faced with & the way your company provided a solution. Along side interview footage, this kind of video is usually filled with lifestyle shots (known within the biz as b-roll) of your customer using your service or product in their own environment.
Customer testimonials can pack a visible punch just under the fold on your homepage, or on a fanatical customer page. After your prospective customers have spent a while learning about what you are doing , serving up this type of content can help ease any lingering concerns & reassure them with some third party social proof before they intend to make a buying decision.
Creativaties looks to you to spot customers who are loyal & satisfied, & who would even be good on camera which may appear to be a large order , but we will guide you in deciding who to look for in your customer pool. Once we have selected the correct interview candidates, we will spend a while aiming to know them & their experience during a pre-interview.
If you are worried about putting your most treasured customers on the spot, don’t be. The pressure is on us, not your customers. It is our job to research their story, make them feel comfortable, & guide the conversation within the right direction in order to capture meaningful responses.