Customer Testimonial Videos

Customer Testimonial Videos

Getting your most valuable customers on camera can increase your business by 40%

What are customer testimonial videos & why use them?

Customer testimonial videos (customer story videos/case study videos) are the simplest way to let your customers do the talking for you. Putting your most happy, successful, or unique customers on screen will be a powerful way to attach real life narrative to your brand, service or product. A customer story video typically features one or more customers talking testimonial style about how your company has made a positive impact on their business or life.

The most precious part of a customer testimonial video is getting your clients to tell the problem they were faced with & the way your company provided a solution. Along side interview footage, this kind of video is usually filled with lifestyle shots (known within the biz as b-roll) of your customer using your service or product in their own environment.

When & how should i take advantage of a customer testimonial video?

Customer testimonials can pack a visible punch just under the fold on your homepage, or on a fanatical customer page. After your prospective customers have spent a while learning about what you are doing , serving up this type of content can help ease any lingering concerns & reassure them with some third party social proof before they intend to make a buying decision.

What are the characteristics of a great customer testimonial video?

How does Creativaties create a concept for customer testimonial videos?

Creativaties looks to you to spot customers who are loyal & satisfied, & who would even be good on camera which may appear to be a large order , but we will guide you in deciding who to look for in your customer pool. Once we have selected the correct interview candidates, we will spend a while aiming to know them & their experience during a pre-interview.

If you are worried about putting your most treasured customers on the spot, don’t be. The pressure is on us, not your customers. It is our job to research their story, make them feel comfortable, & guide the conversation within the right direction in order to capture meaningful responses.


Measuring success for a top quality customer testimonial video production is best found by watching the viewer engagement numbers & whether people stuck around to listen to out your customers. you furthermore may want to look at conversions. Are people making an acquisition after watching your customer story video? Tools like Wistia integrated with Salesforce and Hubspot, & will assist you to see who’s watching what.


Depending on the design , customer story videos typically cost between $700-$10,000. That tends to incorporate a one-day shoot at the subject’s home or office, your office, or a rented studio, interviewing your customer(s), & editing all of the footage together to make a cohesive narrative that tells an authentic story & paints you as the hero.

How long do customer testimonial video production process take?

Customer stories usually takes 2-6 weeks to make. The most important challenge is coordinating the schedules of you, your customer, & our team for the day of the shoot. Once we've pre-production logistics discovered, the rest is cake.


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We are a creative bunch. We are the dreamers & the doers, the crazy and the cranky. We are not completely normal and we quite like that. We have vast experience in Digital Marketing, Animated Explainer Videos, SEO services, Web Design, Web Development, App Designing & App Development.

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