A company story video (about us video or mission video) tells the story of your company & values. They will be an excellent tool for sharing your passion, connecting with customers & humanizing your brand. Company story videos often feature team members talking testimonial style about what they are doing & why they are doing it.
One of the foremost common reasons companies plan to create a corporation story video is to show off the personalities that structure their team along side the mission & values behind them. Though testimonial videos often get a nasty wrap for just being “talking heads,” they will help visitors find out about who’s working behind the scenes to form things possible. Again, it’s all about making a person’s reference to your customer.
Company stories are great pieces of content to incorporate on “Our Team” or “About Us” section of your website. it’s ideal to have customers view these videos before making an aquisition decision, as customer story videos will help to differentiate your brand & give potential customers the additional nudge they need to complete the deal.
The Creativaties team focuses on aiming to better know your team, brand perception & office culture. In order to make an enticing concept for a corporation story video, it is important that we present your people in a way that aligns along with your brand values, yet still find some way to please viewers in an unexpected way.
From there, we also identify the proper mixture of team members to be featured throughout the video. This likely means we are hearing from more people from various departments. By selecting a group of employees, the audience gets a far better range of personalities to attach with.