Branded video content is a way of advancing a particular message/mission while keeping your company in background. Branded video content must be entertaining, authentic, usually under 50-60 seconds, & target the core audience.
Unlike traditional ads, branded videos do not sell anything, in fact, most of the content doesn’t even mention the brand in any respect. Instead, branded video content helps to humanize your business by connecting viewers emotionally & strengthening your brand’s voice.
Branded video content can serve variety of purposes, & usually is employed to educate or entertain audience. These videos are an excellent way to get eye of potential new customers on YouTube, Facebook or other social media platforms, because you are not serving them a significant handed sales talk. Branded content is additionally an excellent way to connect with a robust, core customer base by reminding them of your offerings & capabilities in an enticing way. TLDR, use branded videos when you want to assemble awareness & make connections with new & current customers. Think about using branded video content during a series format when you want to go more in-depth on a subject but still want to keep the individual videos short, as a part of a PR campaign, or for ongoing social media engagement.
Creativaties creates an idea for banded video content by firstly fully understanding message we are conveying & why it is important for your audience. If the subject we are exploring has been discussed in the industry publications,, blog, or other videos, we will dive in head first to completely comprehend the content.
From there, we will find engaging ways to package the message, whether it is simple or complex, into the proper concept in order that it will better connects together with your audience. We also take into consideration where the branded video content is going to be distributed so that we will properly create certain production & style elements for the project.