Branded video content is a way of advancing a particular message/mission while keeping your company in background. Branded film content must be entertaining, authentic, usually under 50-60 seconds, & target the core audience.
Unlike traditional ads, branded film do not sell anything, in fact, most of the content doesn’t even mention the brand in any respect. Instead, it helps to humanize your business by connecting viewers emotionally & strengthening your logo voice.
Branded film content can serve variety of purposes, & usually is employed to educate or entertain audience. These film are an excellent way to get eye of potential new customers on production company like YouTube, Facebook or other social media platforms, because you are not serving them a significant handed sales talk. It is additionally an excellent way to connect with a robust, core customer base by reminding them of your offerings & capabilities in an enticing way. TLDR, use branded film when you want to assemble awareness & make connections with new & current customers. Think about using branded film content during a series format when you want to go more in-depth on a subject but still want to keep the individual film short, as a part of a PR campaign, or for ongoing social media engagement.
Our brand film ads production company ‘CREATIVATIES’ creates an idea for banded film content by firstly fully understanding message we are conveying & why it is important for your audience. If the subject company are exploring has been discussed in the industry publications, blog, or other film, we will dive in head first to completely comprehend the content.
From there, we will find engaging ways to package the message, whether it is simple or complex, into the proper concept in order that it will better connects together with your audience. We also take into consideration where the branded film content is going to be distributed so that we will properly create certain ads production & style elements for the project.