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Portfolio / News18

News18

Growing traffic for one of India’s leading News portal

Intro

As one of the most well-known news portal of India, News18 needed support to strengthen their digital marketing efforts. We successfully helped to implement an SEO, digital and content strategy, driving quality traffic to their site, increasing visibility and improving on-site content with creation and optimization.

The Brief

News18 briefed us to help them focus more on an integrated subdomain known as hindi.news18.com. They needed assistance with driving 40 lac unique desktop visitors with a COM score of 85+ to key pages, ensuring the campaigns represented the brand’s core values.

The Challenge

To maintain COM score & bounce rate of their website and use different channels of marketing to generate that amount of traffic.

How We Helped

We prepared a multi-channel strategy to mitigate the challenge – 1. Improved the targeting of key pages while also improving the click-through rate from display campaigns 2. Worked closely with News18 in-house marketing team to build an effective social media strategy 3. Improved local search ads and structured snippets using SCHEMA markup 4. Through on-page content, suggested improvements to the site to target relevant visitors 5. Used AMP pages to improve SEO ranking 6. Used native ads portals to meet our targets

What Happened Next

Increased national visibility and brand awareness while driving users organically and from paid campaigns, in addition to increasing the quality of visitors

Success!

The success of this project has been achieving the 40 lac monthly unique desktop traffic with a COM score of 95 in 30% less budget

Total YOY PPC Conversions
Increased by

Cost per Conversion
Decreased by

Click Through Rate
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About

We are a creative bunch. We are the dreamers & the doers, the crazy and the cranky. We are not completely normal and we quite like that. We have vast experience in Digital Marketing, Animated Explainer Videos, SEO services, Web Design, Web Development, App Designing & App Development.

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